Made in Kigali was established in 2013 with the vision to become East Africa’s leading high end fashion brand. Today, Made in Kigali is composed of a team of nearly 50 tailors and produces industrial wear, casual wear and high end fashion products. Most of the business is currently industrial wear – simple outfits for industrial, mining, and hospital workers. (Above adapted from Fast Company, March 2015)
Made in Kigali, a local clothing manufacturer and fashion design center, engaged Karisimbi Partners after a year of local garment production. Made in Kigali currently manufactures industrial and casual wear, employs nearly 50 tailors, and has an ambitious plan to expand in both size and breadth. Scorpio Ramazani, found of MiK, has a passion for high end fashion, and her vision is to lead Kigali on its path to becoming the fashion hub of Africa.
Although MiK overflowed with vision and ambition, they lacked clear direction, sales strategy, experienced management, and production line efficiency. Specifically, Made in Kigali faced the following challenges:
- A lack of sustainable sales engine to drive the required turnover growth to create an efficient production line and keep labor costs per unit to a minimum
- The absence of well-established and documented processes for accounting, production, and sales
- The desire to maintain up to five unique fashion lines, each with different products, pricing, and markets
- The requirement to price competitively while maintaining margins to ensure profitability
Services Provided by Karisimbi Partners
The initial request for a high-level business assessment turned into a full-scale business plan that included the following components:
- Marketing & sales strategy
- Product economics & analysis
- Management & operations strategy
- Financial projections
Results and Future Prospects
The company was recently listed as the 31st most innovative company in the world by Fast Company, for “helping to build an industry from scratch.” Additionally, Made in Kigali is currently working with the Minister of Trade and Industry on a large-scale training center in Kigali that could handle 3,000 tailors. In the face of many challenges, Scorpio Ramazani continues to dream big as she implements an increasingly dynamic sales strategy.