Karisimbi Partners’ ApproachKarisimbi Partners’ ongoing search for high-impact ventures led it to this gap in the value chain. This historical problem, coupled with the growing international market for Moringa oil led Karisimbi Partners to approach investors about establishing a social-impact business. After extensive feasibility analysis – assessing existing Moringa trees, evaluating the best equipment and methods to convert seeds to oil, and establishing relationships with various international customers for Moringa, Karisimbi Partners created Asili Natural Oils. Working closely with investors, Karisimbi Partners re-built the supply chain in Rwanda and surrounding countries, developed long-term customer relationships, purchased and commissioned best-in-class processing equipment, and successfully delivered the first export sale of Rwandan Moringa oil.
ResultsSince that first sale, Asili Natural Oils has continued to grow and now connects hundreds of small-holder farmers to high-value international markets. The company is overseen on a day to day basis by Karisimbi Partners, augmenting an experienced Rwandan management team and a staff of more than twenty. Asili is committed to serving customers with professionalism and integrity, thereby ensuring benefits for farmers, customers, and employees.
Asili has come a long way since initiating operations in 2012. It has recently diversified into new and exciting products, including Passion Fruit Seed oil, and indigenous products that have never before been marketed, like Wild African Calabash oil. In just a short time, Asili has established itself in the global market as a leading supplier of specialty oils, and it has done so in a way that benefits hundreds of Rwandan smallholder farming families – a true social impact business.
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